There has been so much discussion about social monitoring. And there are so may companies doing it already (Nielsen Buzzmetrics, Visible Technologies, ComScore, Networked Insights, ScoutLabs, Radian6, KISSmetrics, Trackur, Twitter, WhosTalking, Google Analytics/Alerts/Search, Quantcast, and others) that you have to wonder how any one of them is sustainable.
With all the noise about monitoring, it’s easy to forget the reason for monitoring in the first place. To identify and engage the right conversations.
While the Social-smart dashboard already has Google Alerts (Free!) built in to monitor keyword buzz from online News, Blogs, and Videos — it has been developed to primarily focus on the engagement side. Once users identify where the conversation is, they can immediately post comments into the conversation. The dashboard’s message editor makes it easy to compose messaging with pre-approved ‘fragments.’ Users can include email addresses and links to a landing page to build participation, and create lead-generation organically.