Introducing Social-smart’s Events Services

There is no doubt that events, whether they be trade shows or conferences, real or virtual, are seeing huge benefits from social media technologies, particularly when it comes to audience participation and feedback –  as I found out at the recent at the recent Social Media Arizona [http://socialmediaaz.org] #smaz event. The Twitter #hashtag for the event tells its own story. Whether you could attend in person or not almost didn’t matter as you could follow proceedings pretty closely by following the Twitter stream – even the main talking points of the presentations were Tweeted as they were given.
This is certainly the future of such events and Social-smart is not slow in offering to provide the technology to companies looking to gain the most from their event. Jeramiah Owyang wrote a great piece about the importance of social media for events back in August –
http://www.web-strategist.com/blog/2009/08/11/playbook-how-to-integrate-social-technologies-with-virtual-events/ – and I certainly can’t improve on that and I commend to read it in order to get a full understanding of the services we offer here. The key takeaways from that article are as follows:
Firstly,
“To be successful, virtual –and real world events must have a strategy that integrates social technologies, before, during, and after”
The 3 key principles of a successful social media strategy for both real and virtual events are:
1) Events should integrate with existing communities and social networks where they exist.
2) Events should have a strategy that includes the before and after –not just during.
3) The audience can assert control over the event, so encourage audience participation and know when to get out of the way.”
These are the core principles by which we offer the following Social media services and virtual event development and management.
We aim to increase the community-building and reach of traditional events. Promote registrations and participation, before, during, and after the event – with on-going engagement that continues the community experience long after the event ends, for increasing conversions, and building deeper customer relationships.
Our options include
Pre-event:
Integrate with existing corporate communities and social networks.
Build anticipation: blogs, forums, Twitter groups for attendees, vendors, speakers.
Synchronize and link online ads and email blasts to social media.
Promote attendance with registrations and messaging Ning
(private social network), Facebook, LinkedIn, Xing, Twitter, etc.
During-event:
Increase audience participation, and include larger virtual audiences, by integrating live Twitter features (and video-to-video chat) into the event.
Monitor and moderate social web and chat rooms to react in real time.
Do live online/mobile polling.
Generate reports on social participation, sentiment, and influence of social web.
Post-event:
Keep virtual events open for 90+ days.
Launch surveys for feedback.
Accept user-generated content.
Aggregate all content, and offer transcript retrieval.
Blog about top reactions.
Offer regular on-going webinars, scheduled discussions, eNewsletters.
Use email to ask about follow-on opportunities, and drive conversions..
Continue the conversation…
Companies interested in our event services can contact us at events@social-smart.com

There is no doubt that corporate events and meetings, both real and virtual, are starting to explore the benefits of social media technologies, particularly when it comes to audience participation and feedback – as I found out at the recent Social Media Arizona [#smaz] event. The Twitter #hashtag for the event tells its own story. Whether you could attend in person or not almost didn’t matter as you could follow proceedings pretty closely by searching for, and following the Twitter stream – even the main talking points of the presentations were Tweeted as they were given. In fact, people are still Tweeting about it long after the conference.

This is certainly the future of events. So Social-smart is starting to offer services and technologies to companies looking to gain the most from their conferences, trade shows, and meetings. Jeramiah Owyang wrote a great piece about the importance of social media for events back in August – How To Integrate Social Technologies with Virtual EventsI certainly can’t improve on that and I recommend you to read it to fully appreciate the dramatic changes that are happening in the industry, and for the services we facilitate. The key take-aways from that article are as follows:

The 3 key principles of a successful social media strategy for both real and virtual events are:

  1. Events should integrate with existing communities and social networks where they exist.
  2. Events should have a strategy that includes the before and after — not just during.
  3. The audience can assert control over the event, so encourage audience participation and know when to get out of the way.      

These are the core principles by which we offer the following Social media services and virtual event development and management.

We aim to increase the community-building and reach of traditional events. Promote registrations and participation, before, during, and after the event — with on-going engagement that continues the community experience long after the event ends. To help build deeper customer relationships, and increase conversions.

Our services include…

Pre-event:

•    Integrate with existing corporate communities and social networks.
•    Build communities and drive inbound traffic with brand pages and groups on public social networks (Facebook, LinkedIn, MySpace, Twitter); and with a private social network (Ning).
•    Promote attendance with email blasts (linked to social media) and online ads.
•    Build microsites and landing pages for driving registrations, conversions.
•    Build anticipation: blogs, forums, Twitter groups for attendees, vendors, speakers.

During-event:

•    Increase audience participation, and include larger virtual audiences, by integrating live Twitter features (and video-to-video chat) into the event.
•    Monitor and moderate social web and chat rooms to react in real time.
•    Do live online/mobile polling.
•    Generate reports on social participation, sentiment, and influence of social web.

Post-event:

•    Keep virtual events open for 90+ days.
•    Launch surveys for feedback.
•    Accept user-generated content.
•    Aggregate all content, and offer transcript retrieval.
•    Blog about top reactions.
•    Offer regular on-going webinars, scheduled discussions, eNewsletters.
•    Use email to ask about follow-on opportunities, and drive conversions..
•    Continue the conversation…

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6 Responses to Introducing Social-smart’s Events Services

  1. Pingback: Introducing Social-smart's Events Services « Social-smart : The …

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  3. Grant says:

    Excellent information! Thanks for posting this!

  4. Jasper Blake says:

    Good timing and a useful addition to this topic is Jeramiah Owyang’s recent post entitled ‘How Speakers Should Integrate Social Into Their Presentation’ – http://www.web-strategist.com/blog/2009/10/09/how-speakers-should-integrate-social-into-presentations/
    with some warnings for speakers who don’t think social is relevant to their conference or event! Good stuff.

  5. aditya1411 says:

    All great ideas but I would also add another item to it: consider doing a virtual event/meeting. Virtual events and meetings are a great way to stay in front of customers, generate new leads and help close business already in the pipeline. These solutions are being deployed so rapidly by companies that the market is projected to exceed $18 billion by 2015. If you are interested in how you can use virtual environments attend the Virtual Edge Summit Feb. 22-23 (virtually or in-person if you are in/near Silicon Valley). There is no registration fee if you take a short survey.

    Virtual Edge Summit 2010 is the only event that focuses exclusively on providing education, training and solutions for planning and producing virtual events, meetings and communities. Over 2 days, 80 experts will share their experience with you, and be available for one-on-ones. The event also offers a rich program for featuring experts from Cisco, Stanford, IBM, Disney SAP, Oracle, Intel as well as top virtual technology and service providers like InXpo, ON24, 6Connex, Stream57, CGS VirtualEvents365, George P. Johnson, Unisfair and Digitell.

    When: February 22-23, 2010 8am until 6pm

    Where: At the Santa Clara Convention Center in California and virtually in browser based virtual environments offering 2D and 3D experiences.

  6. Jasper Blake says:

    Looks like a great event – thanks for the heads-up!
    We’ll be there, if not in person then certainly virtually!

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