I’ve seen many expressions regarding how glad people are to see the back end of 2009. I can’t say I blame them – it has been a tough year for many of us. However, 2009 has not been without progress when it comes to social media. In following the conversation as I do, several themes have emerged and coalesced as the months have gone by. The 2009 trends were very much geared towards how social media was defined; what the barriers to adoption were; how, or even if, one could measure the results of such an investment; and who in a company should own their social media? Also, in early 2009 there were very few practical examples of social media in action in business. Much of the conversation was based around theory – at least until the latter part of the year.
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