Author Archives: Jasper Blake

Tapping into social and location value with creative brand experiences

Hot on the heals of our last blog post are two articles which highlight the importance of creating unique brand experiences. Whether you are a nonprofit that wants to raise volunteerism and fundraising; a company needing a brand makeover; or … Continue reading

Posted in Awareness, Brand experiences, Location marketing, Participatory, Social Media, Social Media Marketing, Social-good experiences, Social-smart Services | Tagged , , , , , , , , , , , , , | 2 Comments

“Wow”! New Website – New Emphasis on Social Good, CSR & Interactive Performance Art

It has been a while since we last posted here but I hope by the end of this latest update you will think that it has been worth the wait. We are proud to announce the launch of the new … Continue reading

Posted in Social Media Marketing, Social-smart Services, Uncategorized | Tagged , , , , , , | 1 Comment

How Social Media Impacts Corporate Social Responsibility

I recently wrote about what I saw as the 5 fundamentals of social media and, following a couple of interesting posts this week I am wondering if I should add a sixth – that of Corporate Social Responsibility. In an … Continue reading

Posted in Social Media, Social monitoring | Tagged , | Leave a comment

Marketing 2010 eBook – Some End of Year Thoughts

I’ve seen many expressions regarding how glad people are to see the back end of 2009. I can’t say I blame them – it has been a tough year for many of us. However, 2009 has not been without progress … Continue reading

Posted in Social Media | Tagged , , , | 7 Comments

Introducing Social-smart’s Events Services

There is no doubt that events, whether they be trade shows or conferences, real or virtual, are seeing huge benefits from social media technologies, particularly when it comes to audience participation and feedback –  as I found out at the … Continue reading

Posted in Social Media, Social Media Marketing, Social-smart Services | Tagged , , , , , | 6 Comments

5 Fundamentals for Companies Looking at Social Media

We are increasingly seeing  companies and marketing agencies looking at ways of leveraging social media for themselves or their clients. A lot of companies are both looking at, and asking questions about, how to monitor the conversation, or how to … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , | 9 Comments

The Question is Not Can You Measure Social Media ROI? It is Should You?

A lot of interesting discussion has centered around the question of measuring Return on Investment (ROI) on social media in recent weeks.  The main themes are based around whether a) it is possible to measure ROI in social media and, … Continue reading

Posted in Internet Marketing, Social Media, Social Media Marketing | Tagged , , , | 16 Comments