Category Archives: Internet Marketing

How Financial Services Companies Use Content and Social Media for Lead Generation

Financial services companies are starting to use content and social media for integrated inbound marketing campaigns. Producing content that’s useful to the target audience is key to generating leads. Relevant content is magnetic – it produces registrations and raises website … Continue reading

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The Question is Not Can You Measure Social Media ROI? It is Should You?

A lot of interesting discussion has centered around the question of measuring Return on Investment (ROI) on social media in recent weeks.  The main themes are based around whether a) it is possible to measure ROI in social media and, … Continue reading

Posted in Internet Marketing, Social Media, Social Media Marketing | Tagged , , , | 16 Comments

The Social-smart Social Media Campaign Checklist

Different companies (and agencies) are at different stages of getting a grip on how to effectively implement social media marketing campaigns. It is a new phenomenon to most marketers, and with new technologies coming online almost weekly, it’s a moving … Continue reading

Posted in Internet Marketing, Social Media Managers, Social Media Marketing | Tagged , , , , | 9 Comments

The Importance of Email in Social Media Marketing

Part of my daily routine is to check the latest stories on the social media scene while I partake of my only two cups of coffee per day. One of the stories that caught my eye today was by Stephanie … Continue reading

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Join-the-Conversation and Social Media Marketing

What is Join-the-Conversation as it relates to Social Media Marketing? First of all, this is not a new concept, in October, 2007, Joseph Jaffe published the book “Join the Conversation” and National Public Radio has been using the “Join the … Continue reading

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Introducing Social-smart: social media marketing made easy.

Social-smart is offering a new way for marketers and agencies to streamline social media marketing campaigns. In developing and producing our own campaigns we discovered launching and managing social marketing campaigns is a fragmented process. It’s hard to engage and … Continue reading

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