Category Archives: Social Media Marketing

How to Make Infographics ‘Social’ With Live Data and Commenting

Infographics became popular a few years ago as a new way to engaged users over social networks. They offered users interesting nuggets of information, and were easily shared. When one went viral it could create incredible awareness — companies became … Continue reading

Posted in Awareness, Brand experiences, Participatory, social, Social impact, Social Media Marketing, Uncategorized | Tagged , | 1 Comment

How Financial Services Companies Use Content and Social Media for Lead Generation

Financial services companies are starting to use content and social media for integrated inbound marketing campaigns. Producing content that’s useful to the target audience is key to generating leads. Relevant content is magnetic – it produces registrations and raises website … Continue reading

Posted in Internet Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , | 7 Comments

How to Use Facebook for a Live Brand Experience

Creative brand experiences are an engaging way to connect with today’s social and mobile consumers. Creative experiences and content that’s entertaining, relevant, informative or useful is “magnetic.” It creates conversations and inspires sharing. Magnetic content can attract “Likes” that encourages … Continue reading

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Tapping into social and location value with creative brand experiences

Hot on the heals of our last blog post are two articles which highlight the importance of creating unique brand experiences. Whether you are a nonprofit that wants to raise volunteerism and fundraising; a company needing a brand makeover; or … Continue reading

Posted in Awareness, Brand experiences, Location marketing, Participatory, Social Media, Social Media Marketing, Social-good experiences, Social-smart Services | Tagged , , , , , , , , , , , , , | 2 Comments

“Wow”! New Website – New Emphasis on Social Good, CSR & Interactive Performance Art

It has been a while since we last posted here but I hope by the end of this latest update you will think that it has been worth the wait. We are proud to announce the launch of the new … Continue reading

Posted in Social Media Marketing, Social-smart Services, Uncategorized | Tagged , , , , , , | 1 Comment

Introducing Social-smart’s Events Services

There is no doubt that events, whether they be trade shows or conferences, real or virtual, are seeing huge benefits from social media technologies, particularly when it comes to audience participation and feedback –  as I found out at the … Continue reading

Posted in Social Media, Social Media Marketing, Social-smart Services | Tagged , , , , , | 6 Comments

5 Fundamentals for Companies Looking at Social Media

We are increasingly seeing  companies and marketing agencies looking at ways of leveraging social media for themselves or their clients. A lot of companies are both looking at, and asking questions about, how to monitor the conversation, or how to … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , | 9 Comments