Category Archives: Social Media

How Financial Services Companies Use Content and Social Media for Lead Generation

Financial services companies are starting to use content and social media for integrated inbound marketing campaigns. Producing content that’s useful to the target audience is key to generating leads. Relevant content is magnetic – it produces registrations and raises website … Continue reading

Posted in Internet Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , | 7 Comments

How to Use Facebook for a Live Brand Experience

Creative brand experiences are an engaging way to connect with today’s social and mobile consumers. Creative experiences and content that’s entertaining, relevant, informative or useful is “magnetic.” It creates conversations and inspires sharing. Magnetic content can attract “Likes” that encourages … Continue reading

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Social-smart Produces the First Live Dramatic Series on Facebook

Last night was the last episode of our pilot release of The Scrimms, the first live dramatic series of its kind produced on Facebook®. The Scrimms production was a success as it establishes a new form of live interactive social-networked … Continue reading

Posted in Brand experiences, Social impact, Social Media, Uncategorized | Tagged , , , , , , , , | Leave a comment

Tapping into social and location value with creative brand experiences

Hot on the heals of our last blog post are two articles which highlight the importance of creating unique brand experiences. Whether you are a nonprofit that wants to raise volunteerism and fundraising; a company needing a brand makeover; or … Continue reading

Posted in Awareness, Brand experiences, Location marketing, Participatory, Social Media, Social Media Marketing, Social-good experiences, Social-smart Services | Tagged , , , , , , , , , , , , , | 2 Comments

How Social Media Impacts Corporate Social Responsibility

I recently wrote about what I saw as the 5 fundamentals of social media and, following a couple of interesting posts this week I am wondering if I should add a sixth – that of Corporate Social Responsibility. In an … Continue reading

Posted in Social Media, Social monitoring | Tagged , | Leave a comment

Marketing 2010 eBook – Some End of Year Thoughts

I’ve seen many expressions regarding how glad people are to see the back end of 2009. I can’t say I blame them – it has been a tough year for many of us. However, 2009 has not been without progress … Continue reading

Posted in Social Media | Tagged , , , | 7 Comments

Introducing Social-smart’s Events Services

There is no doubt that events, whether they be trade shows or conferences, real or virtual, are seeing huge benefits from social media technologies, particularly when it comes to audience participation and feedback –  as I found out at the … Continue reading

Posted in Social Media, Social Media Marketing, Social-smart Services | Tagged , , , , , | 6 Comments