Category Archives: Social monitoring

How Social Media Impacts Corporate Social Responsibility

I recently wrote about what I saw as the 5 fundamentals of social media and, following a couple of interesting posts this week I am wondering if I should add a sixth – that of Corporate Social Responsibility. In an … Continue reading

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Engaging Conversation vs. Monitoring Buzz

There has been so much discussion about social monitoring. And there are so may companies doing it already (Nielsen Buzzmetrics, Visible Technologies, ComScore, Networked Insights, ScoutLabs, Radian6, KISSmetrics, Trackur, Twitter, WhosTalking, Google Analytics/Alerts/Search, Quantcast, and others) that you have to … Continue reading

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