Tag Archives: Internet Marketing

How Financial Services Companies Use Content and Social Media for Lead Generation

Financial services companies are starting to use content and social media for integrated inbound marketing campaigns. Producing content that’s useful to the target audience is key to generating leads. Relevant content is magnetic – it produces registrations and raises website … Continue reading

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How to Use Facebook for a Live Brand Experience

Creative brand experiences are an engaging way to connect with today’s social and mobile consumers. Creative experiences and content that’s entertaining, relevant, informative or useful is “magnetic.” It creates conversations and inspires sharing. Magnetic content can attract “Likes” that encourages … Continue reading

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The Importance of Email in Social Media Marketing

Part of my daily routine is to check the latest stories on the social media scene while I partake of my only two cups of coffee per day. One of the stories that caught my eye today was by Stephanie … Continue reading

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Social-smart offers creative development and design services

Social-smart supports social marketing campaigns with professional creative development, too – from copywriting and video production; to engaging interactive design for microsites, apps, and search ads. See this demo real on YouTube:

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Join-the-Conversation and Social Media Marketing

What is Join-the-Conversation as it relates to Social Media Marketing? First of all, this is not a new concept, in October, 2007, Joseph Jaffe published the book “Join the Conversation” and National Public Radio has been using the “Join the … Continue reading

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