Tag Archives: marketing

How Financial Services Companies Use Content and Social Media for Lead Generation

Financial services companies are starting to use content and social media for integrated inbound marketing campaigns. Producing content that’s useful to the target audience is key to generating leads. Relevant content is magnetic – it produces registrations and raises website … Continue reading

Posted in Internet Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , | 7 Comments

Tapping into social and location value with creative brand experiences

Hot on the heals of our last blog post are two articles which highlight the importance of creating unique brand experiences. Whether you are a nonprofit that wants to raise volunteerism and fundraising; a company needing a brand makeover; or … Continue reading

Posted in Awareness, Brand experiences, Location marketing, Participatory, Social Media, Social Media Marketing, Social-good experiences, Social-smart Services | Tagged , , , , , , , , , , , , , | 2 Comments

Marketing 2010 eBook – Some End of Year Thoughts

I’ve seen many expressions regarding how glad people are to see the back end of 2009. I can’t say I blame them – it has been a tough year for many of us. However, 2009 has not been without progress … Continue reading

Posted in Social Media | Tagged , , , | 7 Comments

Introducing Social-smart: social media marketing made easy.

Social-smart is offering a new way for marketers and agencies to streamline social media marketing campaigns. In developing and producing our own campaigns we discovered launching and managing social marketing campaigns is a fragmented process. It’s hard to engage and … Continue reading

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