Tag Archives: social campaign

How to Use Facebook for a Live Brand Experience

Creative brand experiences are an engaging way to connect with today’s social and mobile consumers. Creative experiences and content that’s entertaining, relevant, informative or useful is “magnetic.” It creates conversations and inspires sharing. Magnetic content can attract “Likes” that encourages … Continue reading

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The Social-smart Social Media Campaign Checklist

Different companies (and agencies) are at different stages of getting a grip on how to effectively implement social media marketing campaigns. It is a new phenomenon to most marketers, and with new technologies coming online almost weekly, it’s a moving … Continue reading

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Social-smart offers creative development and design services

Social-smart supports social marketing campaigns with professional creative development, too – from copywriting and video production; to engaging interactive design for microsites, apps, and search ads. See this demo real on YouTube:

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Engaging Conversation vs. Monitoring Buzz

There has been so much discussion about social monitoring. And there are so may companies doing it already (Nielsen Buzzmetrics, Visible Technologies, ComScore, Networked Insights, ScoutLabs, Radian6, KISSmetrics, Trackur, Twitter, WhosTalking, Google Analytics/Alerts/Search, Quantcast, and others) that you have to … Continue reading

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Join-the-Conversation and Social Media Marketing

What is Join-the-Conversation as it relates to Social Media Marketing? First of all, this is not a new concept, in October, 2007, Joseph Jaffe published the book “Join the Conversation” and National Public Radio has been using the “Join the … Continue reading

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