Tag Archives: Social Media Marketing

How Financial Services Companies Use Content and Social Media for Lead Generation

Financial services companies are starting to use content and social media for integrated inbound marketing campaigns. Producing content that’s useful to the target audience is key to generating leads. Relevant content is magnetic – it produces registrations and raises website … Continue reading

Posted in Internet Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , | 7 Comments

How to Use Facebook for a Live Brand Experience

Creative brand experiences are an engaging way to connect with today’s social and mobile consumers. Creative experiences and content that’s entertaining, relevant, informative or useful is “magnetic.” It creates conversations and inspires sharing. Magnetic content can attract “Likes” that encourages … Continue reading

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Tapping into social and location value with creative brand experiences

Hot on the heals of our last blog post are two articles which highlight the importance of creating unique brand experiences. Whether you are a nonprofit that wants to raise volunteerism and fundraising; a company needing a brand makeover; or … Continue reading

Posted in Awareness, Brand experiences, Location marketing, Participatory, Social Media, Social Media Marketing, Social-good experiences, Social-smart Services | Tagged , , , , , , , , , , , , , | 2 Comments

Introducing Social-smart’s Events Services

There is no doubt that events, whether they be trade shows or conferences, real or virtual, are seeing huge benefits from social media technologies, particularly when it comes to audience participation and feedback –  as I found out at the … Continue reading

Posted in Social Media, Social Media Marketing, Social-smart Services | Tagged , , , , , | 6 Comments

The Social-smart Social Media Campaign Checklist

Different companies (and agencies) are at different stages of getting a grip on how to effectively implement social media marketing campaigns. It is a new phenomenon to most marketers, and with new technologies coming online almost weekly, it’s a moving … Continue reading

Posted in Internet Marketing, Social Media Managers, Social Media Marketing | Tagged , , , , | 9 Comments

The Importance of Email in Social Media Marketing

Part of my daily routine is to check the latest stories on the social media scene while I partake of my only two cups of coffee per day. One of the stories that caught my eye today was by Stephanie … Continue reading

Posted in Internet Marketing, Social Media Marketing | Tagged , , | 3 Comments

Social-smart offers creative development and design services

Social-smart supports social marketing campaigns with professional creative development, too – from copywriting and video production; to engaging interactive design for microsites, apps, and search ads. See this demo real on YouTube:

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