Tag Archives: social strategy

How Financial Services Companies Use Content and Social Media for Lead Generation

Posted on June 13, 2011 by Mark Rowntree

Financial services companies are starting to use content and social media for integrated inbound marketing campaigns. Producing content that’s useful to the target audience is key to generating leads. Relevant content is magnetic – it produces registrations and raises website … Continue reading →

Posted in Internet Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , | 7 Comments

How to Use Facebook for a Live Brand Experience

Posted on March 24, 2011 by lindsaynelsonblog

Creative brand experiences are an engaging way to connect with today’s social and mobile consumers. Creative experiences and content that’s entertaining, relevant, informative or useful is “magnetic.” It creates conversations and inspires sharing. Magnetic content can attract “Likes” that encourages … Continue reading →

Posted in Social Media, Social Media Marketing, Social-smart Services | Tagged , , , , , , | Leave a comment

Introducing Social-smart’s Events Services

Posted on October 11, 2009 by Jasper Blake

There is no doubt that events, whether they be trade shows or conferences, real or virtual, are seeing huge benefits from social media technologies, particularly when it comes to audience participation and feedback –  as I found out at the … Continue reading →

Posted in Social Media, Social Media Marketing, Social-smart Services | Tagged , , , , , | 6 Comments

5 Fundamentals for Companies Looking at Social Media

Posted on August 28, 2009 by Jasper Blake

We are increasingly seeing  companies and marketing agencies looking at ways of leveraging social media for themselves or their clients. A lot of companies are both looking at, and asking questions about, how to monitor the conversation, or how to … Continue reading →

Posted in Social Media, Social Media Marketing | Tagged , , | 9 Comments

The Social-smart Social Media Campaign Checklist

Posted on July 22, 2009 by Jasper Blake

Different companies (and agencies) are at different stages of getting a grip on how to effectively implement social media marketing campaigns. It is a new phenomenon to most marketers, and with new technologies coming online almost weekly, it’s a moving … Continue reading →

Posted in Internet Marketing, Social Media Managers, Social Media Marketing | Tagged , , , , | 9 Comments