Author Archives: Mark Rowntree

How Financial Services Companies Use Content and Social Media for Lead Generation

Financial services companies are starting to use content and social media for integrated inbound marketing campaigns. Producing content that’s useful to the target audience is key to generating leads. Relevant content is magnetic – it produces registrations and raises website … Continue reading

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Social-smart offers creative development and design services

Social-smart supports social marketing campaigns with professional creative development, too – from copywriting and video production; to engaging interactive design for microsites, apps, and search ads. See this demo real on YouTube:

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Engaging Conversation vs. Monitoring Buzz

There has been so much discussion about social monitoring. And there are so may companies doing it already (Nielsen Buzzmetrics, Visible Technologies, ComScore, Networked Insights, ScoutLabs, Radian6, KISSmetrics, Trackur, Twitter, WhosTalking, Google Analytics/Alerts/Search, Quantcast, and others) that you have to … Continue reading

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