Tag Archives: Social Media

How Financial Services Companies Use Content and Social Media for Lead Generation

Financial services companies are starting to use content and social media for integrated inbound marketing campaigns. Producing content that’s useful to the target audience is key to generating leads. Relevant content is magnetic – it produces registrations and raises website … Continue reading

Posted in Internet Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , | 7 Comments

Tapping into social and location value with creative brand experiences

Hot on the heals of our last blog post are two articles which highlight the importance of creating unique brand experiences. Whether you are a nonprofit that wants to raise volunteerism and fundraising; a company needing a brand makeover; or … Continue reading

Posted in Awareness, Brand experiences, Location marketing, Participatory, Social Media, Social Media Marketing, Social-good experiences, Social-smart Services | Tagged , , , , , , , , , , , , , | 2 Comments

How Social Media Impacts Corporate Social Responsibility

I recently wrote about what I saw as the 5 fundamentals of social media and, following a couple of interesting posts this week I am wondering if I should add a sixth – that of Corporate Social Responsibility. In an … Continue reading

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Marketing 2010 eBook – Some End of Year Thoughts

I’ve seen many expressions regarding how glad people are to see the back end of 2009. I can’t say I blame them – it has been a tough year for many of us. However, 2009 has not been without progress … Continue reading

Posted in Social Media | Tagged , , , | 7 Comments

5 Fundamentals for Companies Looking at Social Media

We are increasingly seeing  companies and marketing agencies looking at ways of leveraging social media for themselves or their clients. A lot of companies are both looking at, and asking questions about, how to monitor the conversation, or how to … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , | 9 Comments

The Social-smart Social Media Campaign Checklist

Different companies (and agencies) are at different stages of getting a grip on how to effectively implement social media marketing campaigns. It is a new phenomenon to most marketers, and with new technologies coming online almost weekly, it’s a moving … Continue reading

Posted in Internet Marketing, Social Media Managers, Social Media Marketing | Tagged , , , , | 9 Comments

Social-smart offers creative development and design services

Social-smart supports social marketing campaigns with professional creative development, too – from copywriting and video production; to engaging interactive design for microsites, apps, and search ads. See this demo real on YouTube:

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