Dedicated to solving business challenges with innovative multi-channel marketing and advertising programs augmented with social media.
Financial services companies are starting to use content and social media for integrated inbound marketing campaigns. Producing content that’s useful to the target audience is key to generating leads. Relevant content is magnetic – it produces registrations and raises website … Continue reading →
Hot on the heals of our last blog post are two articles which highlight the importance of creating unique brand experiences. Whether you are a nonprofit that wants to raise volunteerism and fundraising; a company needing a brand makeover; or … Continue reading →
I recently wrote about what I saw as the 5 fundamentals of social media and, following a couple of interesting posts this week I am wondering if I should add a sixth – that of Corporate Social Responsibility. In an … Continue reading →
I’ve seen many expressions regarding how glad people are to see the back end of 2009. I can’t say I blame them – it has been a tough year for many of us. However, 2009 has not been without progress … Continue reading →
We are increasingly seeing companies and marketing agencies looking at ways of leveraging social media for themselves or their clients. A lot of companies are both looking at, and asking questions about, how to monitor the conversation, or how to … Continue reading →
Different companies (and agencies) are at different stages of getting a grip on how to effectively implement social media marketing campaigns. It is a new phenomenon to most marketers, and with new technologies coming online almost weekly, it’s a moving … Continue reading →
Social-smart supports social marketing campaigns with professional creative development, too – from copywriting and video production; to engaging interactive design for microsites, apps, and search ads. See this demo real on YouTube: